A collection of stories and articles written (or compiled) by a PR Girl living in a pop culture world.

Content Marketing: Why its important. How it helps Publicity
Content Marketing: Why its important. How it helps Publicity
It’s 2016 and the internet is quickly replacing traditional models of print, TV or radio advertising with click-through and targeted marketing. While traditional publicity still works as a means to reach readers in local markets or...
SEO is Dead.
SEO is Dead.
Give your site a real boost with an OC/DC Overhaul Are you keeping up-to-date with the latest trends in web marketing? Having a good presence on Google doesn’t mean that your page comes up...
9 Tips: Formatting a Press Release
9 Tips: Formatting a Press Release
Are you sending out a properly formatted press release? Correct formatting can make or break your next press release in the eyes of the media. Based on time-tested traditions that reach all the way...
4 ways NOT to get publicity for your band
4 ways NOT to get publicity for your band
Obtaining press as an independent musician can be tough to tackle right off the bat, especially if you’re not immersed in the dos and don’ts of publicity. We’ve let you in on a ton...
The Web: Every Minute.
The Web: Every Minute.
Whoa. Stop the press. We ran into this incredible infographic today showing the average of every user action, each minute of the day online… including this little figure: $270,000 spent on web shopping, per...
Bulk Emails: Are you doing it right?
Bulk Emails: Are you doing it right?
Here’s another fun little infographic to keep your email marketing in check. It’s not rocket science, but in case you need a reminder on what a well-formatted email campaign looks like, this is a...
SEO is Dead: Staying Relevant in Search Engines
SEO is Dead: Staying Relevant in Search Engines
The world of Search Engine Optimization can be a vast and confusing world. The vocabulary itself suggests that the task is not only daunting, but perhaps out of reach. It’s not unusual for a...
What is Music Publicity?
What is Music Publicity?
Music PR (press relations) – is the promoting of a new release, tour or other music related news to the media. People who work in PR are a liaison between labels and/or musicians and the media...
The Secret to Getting Publicity for Your Band
The Secret to Getting Publicity for Your Band
Have you ever read the Fan Landers feature at Village Voice? If you’re a musician this is a must read! Written by music writer, Jessica Hopper, bands can submit questions regarding their band, promo...
5 WordPress Plugins For Layout Design You Will Love
5 WordPress Plugins For Layout Design You Will Love
There are a lot of amazing new options available to web designers these days. Whether you design in Joomla, WordPress or use another platform for publishing your website there are thousands of useful plugins...
How to chose your digital marketing firm? A rant.
How to chose your digital marketing firm? A rant.
Listen up people! If your digital marketing firm does not come up in the search engine for the services they develop, they are probably not the best choice for digital distribution. The internet world...

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